This past week, anti-Obama merchandise outpaced sales of pro-Obama merchandise 79 percent to 21 percent at the online clothing store CafePress, which has been tracking sales of election-relevant items.
CafePress, an online custom merchandise shop, launched its 2012 “Election Meter” at the beginning of November but has been tracking the trends in candidate merchandise sales since April.
According to the clothier, the “Meter” successfully predicted President Obama’s victory in 2008. This week’s data represents a stark contrast to Obama’s sales during the 2008 election cycle.
“As CafePress saw four years ago (and four years before that), the T-shirt economy has a history of predicting presidential winners,” said CafePress Director of Marketing Marc Cowlin in April. “In 2008, Obama was a consistent fan favorite on CafePress, surpassing sales of McCain t-shirts and gifts by more than 30 percent in the weeks leading up to the election.”
According to the Real Clear Politics polling average, when matched against an unnamed Republican, Obama leads by a razor-thin 43.8 percent to 43 percent.
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