Strike 1: It’s a two-hour documentary.
Strike 2: It’s a low-budget production.
Strike 3: It was made for Christians, with no marketing budget and no distribution deal.
So the odds would suggest the chances for success of “The Isaiah 9:10 Judgment” would be, at best, a long shot.
But since its release in March of this year, the film treatment of Jonathan Cahn’s message in the No. 1 bestselling Christian book of 2012, “The Harbinger,” has been the bestselling faith movie or TV show in the country. It has held the No. 1 position on the Amazon charts for 20 straight weeks, as well as remaining among the top five or six documentaries of any kind during that same period.
“It’s a remarkable story you won’t read in the Hollywood Reporter or Variety, or, I’m afraid, in any Christian publications, either, for that matter,” said Joseph Farah, the producer of the WND Films project. “For whatever reason, the success of ‘The Isaiah 9:10 Judgment’ is still a well-guarded secret surrounded by multimillion-dollar productions and film distribution deals. And it’s getting bigger every day.”
At first, the film was distributed only in the WND Superstore, Amazon and a few major book retailers. This was by necessity because the entire project – from conception to release – took place within six months. There has been no advertising outside of WND.
But the film got a big promotional boost riding on the success of the publishing phenomenon of “The Harbinger” and lots of good word of mouth.
Now plans are being made to show the film on major Christian television networks. It’s being screened in churches, big and small, across the country, and the orders just keep pouring in.
“I believe we have a chance of selling 500,000 copies of the DVD by the end of 2012,” said Farah. “And that’s good because ‘The Isaiah 9:10 Judgment’ is a message that America needs to hear – desperately.”
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