WASHINGTON – The popular culture and the ad world haven’t forgotten how precious life is – not entirely anyway.
While Madison Avenue is paying close attention to the effectiveness of ads debuting on the Super Bowl, it’s also marveling at the appeal of a series of new commercials from the name that has become synonymous with disposable diapers – Pampers.
The Pampers people are launching ads celebrating babies – and doing it, so far, without controversy.
One ad on YouTube that debuted in the last month – “A Newborn Journey of Firsts” – has already racked up nearly 1 million views. And the commercials are enjoyed internationally – like one called “Mom’s First Birthday,” targeted at the Japanese market.
The ads show the first sonogram, the baby’s first word, the first detection of a heartbeat and the first tears of joy.
“From the first scan to the first cuddle, every…
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